The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Innovation - Brand Transformation / Brand Transformation
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Innovation - Brand Transformation / Brand Transformation
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: Innovation - Brand Transformation / Brand Transformation
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Innovation - Brand Transformation / Brand Transformation
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: Innovation - Brand Transformation / Brand Transformation
#MyFamilyCan
Agency: Leo Burnett / Melbourne + Pancho / Melbourne
Client: SPC Ardmona Category: Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Silver Pencil
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16026S
Award:
2016 Cross-Platform Bronze Pencil
Agency:
Marcel / Paris
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16027B
Award:
2016 Cross-Platform Bronze Pencil
Agency:
Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16028B
Award:
2016 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16085M
Award:
2016 Cross-Platform Merit Award
Agency:
FCB Mayo / Lima
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16086M
Award:
2016 Cross-Platform Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
Innovation - Brand Transformation / Brand Transformation
Annual ID:
CP16087M